Hi, my name is Tony and I’ve started multiple technology companies over a 30 year period with mixed results whilst gaining a lot of experience, and for the record, some of them succeeded and some were murdered. There’s a saying in the startup world about scars and I can tell you from the heart that I’m covered in them. Some are self-inflicted, where the benefit of better choices or experience would have been invaluable; whereas some are given to you by those you meet on the journey.

This site is designed to be very real – you won’t find much fluff here, and no recipes for success; but you will find valuable insights, some guidance on what to do, and on what not to do – all with the caveat of “this is my opinion” and you must make your own decision as to whether it’s of any use whatsoever.